We present a selection of events that were turning points in the history of Sapporo Breweries.
1869～1905
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1869
Installation of the new administrative system
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1872
Discovery of raw hops
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1876
Kaitakushi Brewery opens
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1877
Cold-brewed Sapporo Beer goes on sale
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1886
The administrative government is abolished and a new Hokkaido prefectural office installed
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1887
Establishment of the Sapporo Beer Brewery
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1888
Sapporo Lager, a pasteurized beer
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1890
The emergence of Yebisu Beer
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1899
The Yebisu Beer Hall opens
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1900
Yebisu Beer gains global recognition
-
1901
How a product gave its name to a station and a town
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1903
Sapporo Beer Tokyo brewery is built
1906～1948
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1906
The Dainippon Beer Company is established
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1907
Acquisition of Tokyo Beer Shinkabushikigaisha
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1910
Development of Shinshu Wase hops
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1916
Acquisition of The Anglo-German Brewery
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1933
Merger with Nippon Beer Kosen Co., Ltd.
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1934
Completion of Ginza Beer and opening of a beer hall
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1943
Suspension of branded trademarks
1949～2002
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1949
Dainippon Beer is split up
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1957
Sapporo Beer makes a comeback
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1958
Munich Sapporo Milwaukee
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1959
Canned beer emerges
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1964
Company name changed to Sapporo Beer Limited
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1970
A silent commercial that became the talk of the town
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1971
The Sendai Brewery is completed
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1977
Sapporo bottled draft beer goes on sale
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1979
Haruna Nijo, a miraculous strain of barley
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1980
The Shizuoka Brewery is completed
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1984
The Okayama Winery is completed
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1985
Sapporo: from Japan to the world
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1987
The Sapporo Beer Museum opens
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1988
Ebisu plant closes
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1989
Kuro Label, named by our customers
-
1992
The traditional Red Star redesigned
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1993
The Sapporo Factory opens
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1994
Yebisu Garden Place opens
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2000
The Kyushu Hita Brewery is completed
