In February of 1901, shipment of Yebisu Beer entered a new phase. Nippon Railway acceded to Nippon Beer’s request to create the Yebisu Railyard as a dedicated cargo station for beer. As the population around the brewery grew, a train station opened near Shibuya Station in October of 1906. That station is today’s JR Ebisu Station.
In January of 1928, the Date area and other environs in Shibuya were unified under the name Ebisu-dori (Ebisu Street) 1-chome and 2-chome. In this way, the product name turned into a train station name and then led to the name being adopted for an entire area, something exceedingly rare.