Sapporo Beer enters Tokyo
Sapporo Beer becomes the industry leader
The plot for the Tokyo brewery was acquired in March 1900. The site selected was the former site of the home of the Satake clan of Akita domain. Construction began the following year. Things went smoothly, and the brewery was finished in September 1903. In advance of the brewery’s completion, Sapporo Beer opened the new beer garden to promote the brand, and it was a rousing success. In 1905, Sapporo Beer was the leader in the industry in terms of volume of beer production. Sapporo Beer’s entry into Tokyo ushered in a massive restructuring of the beer industry.