Establishment of Nippon Beer Jozo Co., Ltd.
Construction of the Yebisu Beer brewery
From Daikoku to Yebisu
Counterfeit Yebisu on the market
In the 1890s, small breweries began popping up around Japan. Apparently, they numbered between 100-150 such places. Perhaps out of a lack of quality, the majority evaporated within a few years. Yet the newspapers reported Yebisu Beer as of the finest quality, saying it was different from those here today, gone tomorrow style breweries and was making a major impact on sales of imported beer. As Yebisu Beer became more of a household name, counterfeit Yebisu products even came on the market. For several years after 1897, counterfeit Yebisu Beer kept growing, and Nippon Beer had to repeatedly enter litigation over trademark infringement. Yet it was a testament to how popular Yebisu Beer had become.