Kyushu Hita Brewery

A beer brewery in lovely waterside Hita

This beer factory is surrounded by the lush forests of water-blessed Hita and is Sapporo Breweries' main production hub for both Japan and Asia as a whole.

Hita-shi, Oita Prefecture

  • The consumption of alcohol by those under twenty years of age is prohibited by the Minor Drinking Prohibition Act.
  • You may be asked to present a proof of ID in order to verify your age.
  • Note that if we discover a minor consuming alcohol, or a chaperone who tacitly allowed a minor to consume alcohol, we will report it to the authorities.
  • If you are a driver or designated driver (includes bicycles, motorcycles, and automobiles) or pregnant or breastfeeding, you may select from a non-alcoholic beer or a soft drink. Driving under the influence of alcohol is prohibited by law.



Tasting Salon (Paid Tasting Corner)

Our delicious draft beers are made on the spot with 100% high-quality underground water from the local forest. Note that this tasting area requires a fee.

Brands offered for sampling (and tax-inclusive prices)

  • Sapporo Draft Beer Black Label
  • Yebisu Beer

400 JPY each

  • Non-alcoholic beer
  • Soft drinks

200 JPY each

Hours: 10:00 AM-5:00 PM (bar closes at 4:30 PM)
Seats: 76


Here you will find a wide range of exclusive merchandise available nowhere else.
These would make perfect souvenirs. The shop is open to all. Please do not hesitate to stop by.

Hours: 10:00 AM-5:00 PM

Restaurants and other facilities

Hita Beer Garden

The Hita Beer Garden consists of three distinct areas
You can gaze out at Hita from the terrace while savoring fresh Black Label and Yebisu Beer made on-premises.
Savor the flavors of Hokkaido, where Sapporo Beer originates, and delicacies like Signature local tofu made with delicious water from Hita.

Hita Beer Garden Summary

Sapporo Beer Kyushu Hita Brewery, 6979 Takase, Hita-shi, Oita Prefecture,877-0054
Bookings & inquiries
Telephone: 0973-25-1234 (this number is used exclusively for bookings at the Hita Beer Forest)

Note that telephone support is offered in Japanese only.

Weekdays: 11:00AM-10:00PM; Weekends and holidays: 10:00AM-10:00PM
Total spaces
496 seats (344 indoor, 152 outdoor)
Parking lot
Fully equipped (100Spaces)

Mori No Kaze local products hall

Here you will find a variety of charming products, from wooden sandals made with Hita cedar to bamboo handicrafts made in the Hita and Kusu regions, as well as Oita sweets and delicacies like Donko shiitake mushrooms, plums, and yuzu citrus.
You are sure to find a lovely souvenir that will put a little joy in someone’s life.

Hours: weekdays, 11:00 AM-4:00 PM; weekends and holidays, 10:00 AM-5:00 PM.
Closed every Wednesday and year-end/New Year

Information About Sightseeing Nearby

Feel free to view the following websites for sightseeing information about Kyushu Hita Brewery.
Hita City Tourism Association: Come to Hita "Oidehita" (Link leads to outside site.)

*You can visit various sightseeing spots in the areas surrounding the Kyushu Hita Brewery.

● Approx. 15 minutes by car to Mameda ● Approx. 20 minutes by car to Amagase Hot Spring (use National Route 210) ● Approx. 30 minutes by car to Tsuetate Hot Spring ● Approx. 40 minutes by car to Yabakei (Aonodomon) (use National Route 210) ● Approx. 50 minutes by car to Kurokawa Hot Spring ● Approx. 50 minutes by expressway (Hita Interchange → Yufuin Interchange) to Yufuin ● Approx. 1 hour and 10 minutes by expressway (Hita Interchange → Beppu Interchange) to Beppu

Transit directions and business hours

Large Map

Takase 6979, Hita-shi, Oita Prefecture,877-0054
Telephone: 0973-25-1100

Please verify that you are dialing the correct number.
Note that telephone support is offered in Japanese only.

10:00 AM-5:00 PM
(Tasting Salon Last Order:4:30PM)
Every Wednesday (or on Tuesday if Monday is a holiday), year-end/New Year, irregular closings

Reaching us by car/bus

10 minutes by taxi from Hita Station on the JR Kyudai Main Line or from the Hita Bus Center via the Hita Bus (Nishitetsu Bus)
Click here for details on transfers, rail lines, and timetables (Yahoo! transit page)*Japanese

Reaching us by car

Take the Kyushu Expressway to the Tosu Junction, then board the Oita Expressway from there. Next, exit out onto the Hita Interchange and turn right. On National Route 212, head towards Oita/Yufuin ( 6km)

Parking lot


Please note: if you are traveling by car, you will not be permitted to consume alcohol. Soft drinks will be offered instead.

Applying for tours

Sapporo Beer Kyushu Hita Brewery
Address:Takase 6979, Hita-shi, Oita Prefecture,877-0054