In February 2010, 120 years since the emergence of Yebisu Beer, the Museum of Yebisu Beer was opened. The concept behind the museum is that everything you would want to know about Yebisu is here in one place. This facility is unusual in Japan in that it takes its name from a standalone brand. Found there are the Yebisu Gallery, which showcases the history of Yebisu; the Tasting Salon, where various types of Yebisu Beer are on offer, and the Museum Shop, featuring original merchandise. We highly recommend our Yebisu Tour (fees apply), in which brand communicators, experts in Yebisu, guide you through the facility. This tour gives you access to unique anecdotes from the history of Yebisu, told through rare materials and video, as well as advice on how to best enjoy beer.