Given that the company’s breweries distributing beer to the Tokyo Metropolitan Area were located in Yebisu and Saitama, they had certain limits on how much they could physically expand within the urban network. At the same time, there was a need to build out a larger infrastructure to meet growing demand. In 1972, after some internal debate about logistics, brewery scale, and water supply, we elected to build a new site in Yaizu-shi, Shizuoka Prefecture. However, with the “Plan for Remodeling the Japanese Archipelago” and the oil crisis on the horizon, the price of land was rising, so we struggled to secure the plot we wanted. The deal was finally brokered in December of 1975. In April 1980, construction of the Shizuoka Brewery was finally complete.