Installation of the new administrative system

Discovery of raw hops

Kaitakushi Brewery opens

Cold-brewed Sapporo Beer goes on sale

The administrative government is abolished and a new Hokkaido prefectural office installed

Establishment of the Sapporo Beer Brewery

Sapporo Lager, a pasteurized beer

The emergence of Yebisu Beer

The Yebisu Beer Hall opens

Yebisu Beer gains global recognition

How a product gave its name to a station and a town

Sapporo Beer Tokyo brewery is built

The Dainippon Beer Company is established

Acquisition of Tokyo Beer Shinkabushikigaisha

Development of Shinshu Wase hops

Acquisition of The Anglo-German Brewery

Merger with Nippon Beer Kosen Co., Ltd.

Completion of Ginza Beer and opening of a beer hall

Suspension of branded trademarks

Dainippon Beer is split up

Sapporo Beer makes a comeback

Munich Sapporo Milwaukee

Canned beer emerges

Company name changed to Sapporo Beer Limited

A silent commercial that became the talk of the town

The Sendai Brewery is completed

Sapporo bottled draft beer goes on sale

The Shizuoka Brewery is completed

Haruna Nijo, a miraculous strain of barley

The Okayama Winery is completed

Sapporo: from Japan to the world

The Sapporo Beer Museum opens

Ebisu plant closes

Kuro Label, named by our customers

The traditional Red Star redesigned

The Sapporo Factory opens

Yebisu Garden Place opens

The Kyushu Hita Brewery is completed

The new Sapporo Beer Limited

Draft One -- a success

Making strides in the North American market

Museum of Yebisu Beer

2011 Adoption of "Long-lasting Umami Malt" for Kuro Label

2012 Opening of Grand Polaire Katsunuma Winery

2013 The "Otoko Ume Sour," a collaboration product with Nobel Confectionery, was born.

2018 Launched the next-generation service, "HOPPIN’ GARAGE"

2019 Sales of "Legendary Hop SORACHI 1984" begin

2020 New vision "To be someone's number one star"