The true taste of delight. The true taste. YEBISU. Introducing new YEBISU.
We brew YEBISU adhering to the Reinheitsgebot*, Bavarian Purity Law,
to deliver an authentic malt beer experience.
A golden hue glimmering under a gentle froth and the toasty aroma of hops
satisfy the key three qualifications of good beer.
YEBISU piques the senses and delivers a rich and refined drinking experience.
We craft our beer only with carefully selected ingredients from
Sapporo Breweries Collaborative Farms.
This unique system guarantees a satisfying beer brewed only with high-quality ingredients.
Even our signature yeasts have been cultured to yield
a taste and aroma that are exclusively YEBISU.
*Reinheitsgebot also known as the Bavarian Purity Law was established in 1516 to ensure quality.
This is the oldest, still valid food safety law in the world.
More malt means a longer aging process—and more flavor.
This extra malt and extra time result in KOKU,
the rich taste and experience that only YEBISU delivers.
We first brewed YEBISU with the help of a
German brewmaster in 1890. We had one goal in mind,
to bring a new authentic German beer to Japan.
YEBISU has won the praise of beer drinkers both
domestically and internationally,
with accolades such as
the gold prize at the Paris Expo in 1900.
This long history drives us to continue to pursue
the highest standard and deliver high-quality beers.
YEBISU is great for what the Japanese call HARE-NO-HI,
those special days, and it takes its name and logo
from one of the seven Japanese mythological gods of fortune.
Yebisu is the god of luck,
so it’s no surprise that Japan serves YEBISU at special events,
ceremonies, and festivals across the country.
Drink it to celebrate. Give it as a gift. Or enjoy it on your own.
The YEBISU BEER Museum offers visitors a true taste of our history.
Look around and learn about YEBISU and how it became one of the most popular beers in Japan.
Stop by the salon and enjoy a taste of YEBISU served the way it was made to be served—fresh from the keg.
Since we’ve opened the museum, we’ve hosted both local and international guests, and in 2014,
our one millionth visitor passed through the doors.
Next time you find yourself in Tokyo, take some time to visit us.
|Hours||Monday : Closed (except national holidays, when closed following day instead)
Tuesday-Sunday : 11:00 a.m.–7:00 p.m.(Last admission 6:30pm)
*Temporarily closed for maintenance *Closed New Year’s holidays
|Address||Yebisu Garden Place, 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522|
YEBISU is sold at just about
any store that sells alcohol in Japan.