The true taste of delight. The true taste. YEBISU. Introducing new YEBISU.

The Pursuit of Authentic Richness, KOKU.

Delight in a new, more evolved flavor. Our technique for brewing YEBISU into a rich, refined drinking experience continues to evolve. After 33 years, YEBISU has once again redefined Japanese beer and carved its spot in Japanese beer-making history.

Authentic German Drinking Experience.

We brew YEBISU adhering to the Reinheitsgebot*, Bavarian Purity Law,
to deliver an authentic malt beer experience.

Look. Smell. Taste.

A golden hue glimmering under a gentle froth and the toasty aroma of hops
satisfy the key three qualifications of good beer.
YEBISU piques the senses and delivers a rich and refined drinking experience.

Ingredients are King.

We craft our beer only with carefully selected ingredients from
Sapporo Breweries Collaborative Farms.
This unique system guarantees a satisfying beer brewed only with high-quality ingredients.
Even our signature yeasts have been cultured to yield
a taste and aroma that are exclusively YEBISU.

*Reinheitsgebot also known as the Bavarian Purity Law was established in 1516 to ensure quality.
This is the oldest, still valid food safety law in the world.

Aged Longer with Extra Malt for KOKU.

More malt means a longer aging process—and more flavor.
This extra malt and extra time result in KOKU,
the rich taste and experience that only YEBISU delivers.

100 years of history brewed into every frothy ounce.

We first brewed YEBISU with the help of a
German brewmaster in 1890. We had one goal in mind,
to bring a new authentic German beer to Japan.

YEBISU has won the praise of beer drinkers both
domestically and internationally,
with accolades such as
the gold prize at the Paris Expo in 1900.

This long history drives us to continue to pursue
the highest standard and deliver high-quality beers.

For Special Occasions.

YEBISU is great for what the Japanese call HARE-NO-HI,
those special days, and it takes its name and logo
from one of the seven Japanese mythological gods of fortune.

Yebisu is the god of luck,
so it’s no surprise that Japan serves YEBISU at special events,
ceremonies, and festivals across the country.
Drink it to celebrate. Give it as a gift. Or enjoy it on your own.


Learn. Enjoy. Experience. The YEBISU BEER Museum

The YEBISU BEER Museum offers visitors a true taste of our history.
Look around and learn about YEBISU and how it became one of the most popular beers in Japan.

Stop by the salon and enjoy a taste of YEBISU served the way it was made to be served—fresh from the keg.
Since we’ve opened the museum, we’ve hosted both local and international guests, and in 2014,
our one millionth visitor passed through the doors.
Next time you find yourself in Tokyo, take some time to visit us.

Visitors guidance

  • Tasting Salon

    For only 400 yen per glass, enjoy a taste of the beer that has won the hearts of Japan—complete with snacks to match YEBISU’s one-and-only flavor.

  • YEBISU Tour

    Learn the history of YEBISU from a brand specialist, get the inside story, and finish the tour with two frosty glasses of YEBISU.
    Currently available only in Japanese. 500 Yen

  • Shop

    YEBISU goods. From books to glasses and snacks to match YEBISU, the souvenir shop offers something for anyone.

  • YEBISU Gallery

    YEBISU Gallery offers an exhibition of one-and-only YEBISU documents. Feel free to look around.

Hours Monday : Closed (except national holidays, when closed following day instead)
Tuesday-Sunday : 11:00 a.m.–7:00 p.m.(Last admission 6:30pm)
*Temporarily closed for maintenance *Closed New Year’s holidays
Address Yebisu Garden Place, 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522
TEL 03-5423-7255

Product Lineup

YEBISU is sold at just about
any store that sells alcohol in Japan.