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Domestic Wines
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With only the finest grapes from domestic vineyards or the Company's own vineyards, Sapporo Breweries' Grand Polaire series is the Company's flagship brand. The Grande Polaire series is highly appreciated both at home and overseas and from 2003 to 2006, won the Gold Medal in the Japan Wine Competition for four consecutive years, in addition to been awarded in many international competitions.
Sapporo Breweries' two mainstay labels, Ureshii Wine with 12 years of popularity and Clear Dry with "clear taste," "refreshing aftertaste" and "pleasant feeling in the mouth," were launched from the concept of "producing reasonably-priced good wines for customers" and enjoy a high share of the domestic wine market. For large-bottle wine labels, we positively used unbreakable PET bottles, enabling customers to enjoy wine in more different ways.
Sapporo Breweries has also released such diverse and unique, value-added wine brands including Amino Nature, using "Amino-Rich Yeast (patented)" identified through a long history of research on wine as well as ground-breaking wine with no antioxidant added and rich in such healthy ingredients as polyphenol and organic acids, all of which are highly appreciated by customers.
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Imported Wines
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In the imported wine business, Sapporo Breweries has a policy to "offer top-of-the-line distinguished brands that represent regions around the world." Beringer, La Cuvee Mythique and [yellow tail] are prestige labels of the Company's imported wines.
Established at the same time as Sapporo Breweries in 1876, Beringer is one of the best American premium wineries, enjoying broad-based support. La Cuvee Mythique from South France has a balanced, complex and velvety taste with smooth tannin, having many devoted followers. The highly popular [yellow tail] has been named number-one Australian label* for two consecutive years since its release in Japan and embodies the taste of grapes that allows one to drink one glass after another, which is well supported by customers.
* Source: WANDS, April 2006 issue
[yellow tail] is an Australian wine brand that has enjoyed the largest sales volume in Japan for three consecutive years (2004 to 2006) in terms of 750ml bottles.
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Liquors
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Sapporo Breweries offers a wide range of spirits including the superior Cognac Frapin, made only from grapes from private vineyards ranked as Grande Champagne. In an effort to address customers' diversified needs, Sapporo Breweries also boasts an excellent assortment of liquors, including the white-brandy-based low-alcohol drink Hyosai Sour and concentrated cocktail base Cocktail Conk.
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