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Museum of YEBISU BEER

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The Museum of YEBISU BEER is an attraction located in Tokyo's Shibuya-ku
where visitors can learn how to enjoy Yebisu Beer. Beloved since its origin in 1890,
Yebisu Beer is a premium brand that continues to be loved today.
Here on the location where the beer was born, we will teach you the all there is to know
about Yebisu's delicious flavor and the secret to enjoying an even tastier glass.

Guide

Basic Information

Hours 11AM-7PM (Last entry at 6:30PM)
Holidays Mondays (Tuesday if a holiday), New Year's holiday, special holidays

Free Tour (Free of Charge)

All visitors are welcome to take the tour at their leisure. Yebisu Beer's history from its origin to the present is introduced using valuable materials and videos.

Exhibits are presented in both Japanese and English.

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Duration Approximately 20 minutes
Cost Free
How-to No reservation necessary. Enjoy the tour at your leisure.

Tasting Salon (Paid)

At the tasting salon, visitors can enjoy a variety of Yebisu beers for Yebisu coins (available for purchase).
First, please purchase coins at the vending machine. Original snacks are also available.

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Available Brands & Prices (tax included)
  • ●Yebisu Beer, Yebisu Premium Black, Kohaku Yebisu, Yebisu Stout Creamy Top, Yebisu Premium Mix, Yebisu Beer Cocktails…each ¥400
  • ●Non-alcoholic beer drinks, soft drinks, finger foods, and snacks also available.
Hours 11AM-7PM Last order: 6:30PM
iconWARNING!
  • ・Under Japanese law, individuals under 20 years of age cannot drink alcohol. Even one drink is against the law and all accompanying adults will also be punished. If a minor is found to be drinking, the police will be notified.
  • ・Glasses may not be removed from the premises.

Yebisu Tour (Paid)

The Yebisu Tour is a guided tour introducing the Museum of YEBISU BEER.

Visitors can learn all there is to know about Yebisu from our Brand Communicators who are experts in Yebisu Beer. These experts provide clear, easy to understand explanations of the history of Yebisu Beer from its origin to the present including interesting tidbits about Yebisu. The tour concludes with a tasting of 2 varieties of Yebisu on the Communication Stage.

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Start Times
Weekdays -
Every 30 minutes
First 11:10AM / Last 5:10PM
Weekends & Holidays -
Every 20 minutes
First 11:10AM / Last 5:30PM

*Please come to the reception desk no later than 10 minutes before the tour begins.
The tours start from 12:40 and 15:40 on each Wednesday and Thursday are English and Korean guided tour from May 15th, 2019.

Duration Approximately 40 minutes (including tasting)
Capacity 18 persons

*Reservations made in advance are limited to 10 persons

Cost Adults ¥500, age 13-19 ¥300, children under 12 free
How-to
Same day -
Inquire at the information counter

*Participation subject to seat availability

Reservations -
Available starting 3 months prior to desired tour date

*Please inquire via telephone or online (Japanese text only).

*Please refrain from changing the tour time or number in your party on the day of your tour

Holidays Mondays (Tuesday if a holiday), New Year's holiday, special holidays

YEBISU Guided Tour

Guided tours are offered in English and Korean from May 15th, 2019. Our English/Korean speaking guides show you not only history and products of Yebisu Beer but also Japanese culture and "Omotenashi" (specially Japanese hospitality) for 50 min.

Duration

Approximately 50 minutes (including tasting)

Date and Time

English・・・ 12:40/15:40 on every Wednesday

Korean・・・  12:40/15:40 on every Thursday

*Please check in the tour counter no later than 10 minutes before the tour begins.

*When a National holiday falls on a Wednesday or Thursday, the guied tours  are not operated.

Capacity

 18 persons

*Reservation less than 10 people can be made online.

Holidays

Mondays (Tuesday if a holiday), New Year's holiday, special holidays

Tour Fee Adults(Over 20): ¥1, 000(with one YEBISU Coin available at Tasting Salon), Under 20 :\300
iconWARNING!
  • ・Under Japanese law, individuals under 20 years of age cannot drink alcohol.
    Even one drink is against the law and all accompanying adults will also be punished.
    If a minor is found to be drinking, the police will be notified.
  • ・Tasting glasses may not be removed from the premises.
  • ・Adult participants over the age of 20 who are operating a car or bicycle or may be pregnant will be served non-alcoholic beer or soft drinks (up to 2 glasses).
  • ・Non-alcoholic beer will not be served to participants under the age of 20.
    Soft drinks will be served instead (up to 2 glasses).

Shop

The shop features a variety of rare and original goods that are unavailable anywhere else and make perfect souvenirs. Open to all visitors so please feel free to stop in.

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Hours 11AM-7PM

Access

Enlarge map

Address
Inside Ebisu Garden Terrace at Ebisu 4-20-1, Shibuya-ku, Tokyo
JR/Subway Access
Approximately 5 minutes on the Skywalk moving walkway located outside the east exit of Ebisu Station on the Hibiya Subway Line and JR Yamanote & Saikyo Lines. The museum is located approximately 3 minutes by foot from the end of the Skywalk.

Inquiries

TEL:03-5423-7255

(11AM-7PM / during business hours only)

Please include the information in ① through ⑩ below when requesting a reservation.

Note
  • ・Yebisu Tours (paid) are only available in Japanese
  • ・Please, be sure to contact us if you need to cancel. You may be charged a cancellation fee
  • ・You must be 20 years of age to drink in Japan
Reservation Details
  • ① First name
  • ② Last name
  • ③ Nationality
  • ④ Phone number
  • ⑤ Email address
Tour Details
  • ⑥ Desired date
  • ⑦ Tour start time
  • ⑧ Number of participants
  • ⑨ Number of participants over 20 years of age
  • ⑩ Number of participants under 20 years of age

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