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Sapporo Beer Museum

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Sapporo Beer Museum is Japan's only beer-related museum. It is located in Sapporo,
Hokkaido where Sapporo Beer originated. Its red brick building with a history
stretching back over 100 years has also been registered as a Hokkaido Heritage site.

Visitors to the museum can learn about Sapporo Beer and its shared journey of development with Hokkaido
while also gaining unique, beer-related information
from the beer-loving experts at Sapporo Breweries.

Note
Hokkaido Brewery (Eniwa, Hokkaido) is a separate facility located in a different location.

Guide

Basic Information

Free Tour 11AM-8PM (No entry after 7:30PM)
Star Hall 11AM-7PM (Last order at 6:30PM)
Premium Tour First 11:30AM / Last 5:30PM

*Guidance only available in Japanese

Museum Shop 11AM-9PM
Holidays 12/31, special holidays

*In addition to the above holidays, Premium Tours and Star Hall are also closed on Mondays (Tuesday if a holiday)

Free Tour (Free of Charge)

The Free Tour course allows visitors to learn on their own time and at their own pace.

Visitors can learn about the kaitakushi pioneers, who played an active part in laying the foundation for modern Japan in the early Meiji period, the origin of Sapporo Beer, the "Dai Nippon Beer" era that led the beer industry in modern Japan, and up through the present using historical materials.

Exhibits on the tour include panels with summaries in English, Chinese (simplified), and Korean.

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Hours 11AM-8PM (Last entry at 7:30PM)
Duration 15-20 minutes
Cost Free
How-to No reservation necessary. Enjoy the tour at your leisure.

*The number of visitors allowed made be limited during peak hours.

Holidays Open year-round (excluding 12/31)

Star Hall (Paid Tasting Corner)

Taste freshly-brewed beer delivered directly from the Sapporo Breweries Hokkaido Brewery and Sapporo Kaitakushi Brewery.

Visitors can enjoy the Hokkaido-only "Classic" beer, Sapporo Breweries' core product "Sapporo Draft Beer Black Label", as well as Sapporo Kaitakushi Brewery's "Kaitakushi Beer" which is produced at our founding location.

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Hours 11AM-7PM Last order: 6:30PM
Holidays Mondays (Tuesday if a holiday), New Year's holiday, special holidays
Available Brands & Prices (tax included)
  • ●Sapporo Draft Beer Black Label, (Hokkaido Only) Classic…each ¥200
  • ●Kaitakushi Beer…¥300
  • ●3-variety Beer Flight…¥600
  • ●Non-alcoholic Beer…¥200
  • ●Soft Drinks…¥100
iconWARNING!
  • ・Under Japanese law, individuals under 20 years of age cannot drink alcohol. Even one drink is against the law and all accompanying adults will also be punished. If a minor is found to be drinking,
    the police will be notified.
  • ・Glasses may not be removed from the premises.

Premium Tour (Paid Guided Tour)

The Premium Tour is a paid guided tour introducing all three floors of our building. Guidance is only available in Japanese.

Participants will learn about the history of Sapporo Breweries from its origin through the "Dai Nippon Beer" era that led the beer industry in modern Japan up until the present day. The tour concludes with the opportunity to taste 1 glass each of "Fukkoku Sapporo-sei Beer", a reproduction of the taste of the original Sapporo Beer available only to Premium Tour participants, and Sapporo Breweries' core product "Black Label". Minors and other participants unable to drink alcohol will be provided with 2 soft drinks.

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Start Times Every 30 minutes
First 11:30AM / Last 5:30PM

*Please come to the reception desk no later than 10 minutes before the tour begins.

Duration Approximately 50 minutes (including tasting)
Max. Size 20 persons
Cost Adults ¥500, age 13-19 ¥300, children under 12 free
How-to
Same day -
Inquire at the information counter

*Participation subject to seat availability

Reservations -
Available starting 3 months prior to desired tour date

*Please inquire via telephone or online (Japanese text only).

*Please refrain from changing the tour time or number in your party on the day of your tour

Holidays Mondays (Tuesday if a holiday), New Year's holiday, special holidays
iconWARNING!
  • ・Under Japanese law, individuals under 20 years of age cannot drink alcohol.
    Even one drink is against the law and all accompanying adults will also be punished.
    If a minor is found to be drinking, the police will be notified.
  • ・Tasting glasses may not be removed from the premises.
  • ・Adult participants over the age of 20 who are operating a car or bicycle or may be pregnant will be served non-alcoholic beer or soft drinks (up to 2 glasses).
  • ・Non-alcoholic beer will not be served to participants under the age of 20.
    Soft drinks will be served instead (up to 2 glasses).

Museum Shop

Many souvenirs and original good exclusive to Hokkaido are available for sale. Visitors can also purchase beers delivered directly from the Hokkaido Brewery as well as Kaitakushi Beer. The museum shop is available to all visitors so please feel fry to stop in.

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Hours 11AM-9PM
Holidays Open year-round (excluding 12/31)

Sapporo Beer Garden

Located on site, Sapporo Beer Garden allows visitors a chance to taste the local specialties of Hokkaido: "Genghis Khan" lamb, crab, potatoes, cheese, and freshly-brewed beer. Enjoy a quality time while taking in the seasonal beauty of the red brick scenery.

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Hours 11:30AM - 10:00PM (Last order 9:30PM)
Holidays Open year-round (excluding 12/31)
Capacity 2,400 seats
Reservations, etc. TEL:0120-150-550
Details http://www.sapporo-bier-garten.jp/global/english.html(external link)

Access

Enlarge map

Address
Kita 7-jo, Higashi 9-chome 1-1, Higashi-ku, Sapporo, Hokkaido
Directions
Please refer to the directions for the adjoining Sapporo Beer Garden.

http://www.sapporo-bier-garten.jp/global/english.html(external link)

Inquiries

TEL:011-748-1876

(10:00AM-5:30PM / Closed on Mondays [Tuesday if a holiday])

Please include the information in ① through ⑩ below when requesting a reservation.

Note
  • ・Premium Tours (paid) are only available in Japanese
  • ・Please, be sure to contact us if you need to cancel. You may be charged a cancellation fee
  • ・You must be 20 years of age to drink in Japan
Reservation Details
  • ① First name
  • ② Last name
  • ③ Nationality
  • ④ Phone number
  • ⑤ Email address
Tour Details
  • ⑥ Desired date
  • ⑦ Tour start time
  • ⑧ Number of participants
  • ⑨ Number of participants over 20 years of age
  • ⑩ Number of participants under 20 years of age

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